Marketing

It’s been a while since I’ve done this, but I am so excited to be writing a little something for b**p again! My name is Sophie Ogle, and I have recently graduated from Manchester Metropolitan University with a 2:1 in Marketing Management. I was lucky enough to secure post-graduate employment before my course finished, and […]

Ever stared at a label and been completely hypnotised by its bold claims? Whether it’s putting our minds at ease over animal welfare concerns or encouraging us to part with more money, people are employed to deliberately mislead us into feeling good about buying things. Consumers have been duped by advertising labels since the game […]